My Role
- Branding
- Graphic Design
- Packaging
- Web design
Credits
- Client — IcePole Icecreams
- Type — Freelance Project
Icepole is a fresh ice cream brand from India, and when they came to me, the task was simple but exciting — build their brand from scratch. Not just a logo, but the full experience.
The Challenge
Ice cream brands are everywhere, and most of them try to grab attention with loud colors or cartoon mascots. Icepole wanted to feel different — fun, modern, and premium at the same time. Something that would make people stop, smile, and want to try.
My Work
I started with the logo and core identity, making sure it could work across everything. Then I expanded the brand piece by piece:
- Designed packaging that’s colorful, eye-catching, and stands out in a freezer full of options.
- Created menu cards, posters, brochures, and visiting cards so the brand felt consistent everywhere.
- Worked on sign boards that instantly pull you in when you see an Icepole shop.
- Illustrated and printed custom frames for the interiors, giving the stores a fun, branded vibe.
- Finally, designed and built their website (icepole.in), keeping it clean and easy for customers to explore.
The Result
Now, when someone walks into an Icepole outlet, the branding feels alive. From the moment they see the signage outside to the menu in their hand, the packaging they carry home, and even the website they visit later — it all speaks the same story.
What started as a freelance project turned into a full branding journey, and today Icepole has an identity that feels fresh, playful, and memorable.